SEO Meaning- (What you need to know)
What is the SEO meaning and what is it for? The question that always remains for the one who is starting on these issues, is what they mean with search engine optimization, because in practice, I cannot optimize these engines, I have no interference in them, so what optimization do I have to do they ask.
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Is SEO the same as Web Positioning or are they different topics?
It seems that the answer is not as easy as doing a translation of the English acronym.
First, what you have to be clear about is that SEO is related to Internet and Search Engines,
Second, that apparently is a process, since it has an engine, and every engine must have a logic to work, and
Third, it can be optimized. So far, all good, everything looks logical, but there is still the question of
What is SEO ?
How should it be interpreted ?. Because what is heard, and known, is that Google, the world’s current number 1 search engine, has an algorithm to locate the millions of websites available, in the positions that appear as search results. That is, there is a formula, … but, will it be like the most famous formulas, which nobody knows, except for a few privileged?
SEO formula
Is that the formula with which Google orders the results of millions of websites? To be honest, I don’t think so, this has to be a much more complex formula, since you must consider multiple factors, multiple variables that are related to the SEARCHES.
If we go to the literalness of the concept, we talk about a search engine, right? Well, imagine that they are in front of a machine, where on the one hand we enter a “product x” and on the other hand a “ elaborated product and ”. It is probable that (except for the manufacturers) we do not know how we get it is “ product and ”, but we have it, it is in sight, we use it or consume it, and we don’t care how it was done because we obtained what we wanted.
How does SEO work
Well, with Google the same thing happens, the latter is the Machine and SEO is the operator, the “product x” is a word or concept that we are looking for, that we need information or want to buy, as it could be, for example, “ Home repairs ”.
We enter these words in the search engine, and Google is in charge of processing the information, searching the world and giving us as “elaborated product and”, a list of different websites that refer to “Home Repairs”, or to terms that are very similar to him.
Google is an algorithm
We do not know what happens inside that machine (engine), we can see it, but we do not know how it operates, and we trust that the results delivered are the best, that have a certain logical and / or quality criteria, which makes us submit websites with a specific order.
Now, we know that SEO Service has to do with the Internet and search engines, we know that it is an engine, that we have no idea how it works internally, but it has a logic that gives us a relatively “satisfactory” result, and finally, we know , or actually we said, that it could be optimized. How would we do it then?
At this stage it is where we must begin to use our common sense, in addition to the recommendations provided by the search engines, whether they are the administrators of Google, Bing, Yahoo or others that we use.
If we want to optimize a process, what do we do?
By common sense, we can ask that the products with which we work are appropriate for what we want to manufacture, then, that our raw material is of quality to obtain a final product also of quality, and finally that the distribution and sale of the product The result is adequate for the business to be profitable.
So then, if we want to relate this idea to SEO, or to the last stage we have just defined, we should think that to optimize a search engine, we have to deliver appropriate information for our niche, that is, I cannot be appearing.
Search Results
In results of “Home repair” if my business deals with the sale of “Home repairs”, on the other hand I must deliver quality content for our users, so that they continue visiting the site and / or make a purchase, so then , if on our website, we only add an image that says something like “Home Repairs… Call now !!” That will not interest anyone.
If on the contrary, we add images of home repairs, we talk about its qualities, of its benefits and other topics of interest to the user, we are clearly delivering quality content, that will interest the customer and increase their probability of hiring for home repairs.
SEO Meaning and Marketing
This is what search engine optimization is referring to, the fact of generating quality information both on the site, as well as what it points to. SEO considers, like real companies, the opinion of others to give you a greater or lesser degree of credibility, so if you get recognized companies to recommend you, chances are that new customers come to you, with SEO marketing.
It is the same, if the Google engine finds quality sites that are recommending or mentioning you, it will assign you greater importance than those that do not have such recommendations.
So then, to summarize, if you want to know what SEO is, what you need is to understand the concept, not just the definition, and for our language, the concept is web positioning, it has structures to consider to optimize both your website and the actions and activities that you will carry out to make your website recognized and important.
SEO will grow your business
Now, if you want to have a more approximate idea of what SEO should mean to you, some definitions that come to mind, and that will help you for the concept of Web Positioning, and improving your location in the results they present the search engines are:
SEO = Yes, Start Organizing. SEO is not random, it is a process, it requires organization and planning, to have a strategy.
SEO = Follow Statistics and Optimize. SEO requires analysis, tracking data, analyzing and studying them and then adapting and optimizing your discoveries for the benefit of your website.
SEO = Get over, Study or disappear. This is how SEO is necessary to stay updated, you must study and improve yourself day by day, if you fall asleep on the laurels, there will always be someone willing to take your place. In this regard I recommend the article “With SEO do not fear the competition, fear the Incompetence.”
What is SEO for Google
The first thing Google tells us about SEO is the following: SEO stands for “Search Engine Optimization” or “Search Engine Optimizer.”
Hiring an SEO is a very important decision that can improve your site and save you time, although you also risk damaging your performance and reputation.
Be sure to find out both the possible advantages and the damage that a low-cost SEO can cause on your site.
Many SEO and other agencies and consultancies offer useful services for website owners, such as: – Review of the content and structure of the site, – technical assistance in website development: hosting, redirects, error pages, etc., – content development, – administration of online business development campaigns, – keyword research, – SEO training, – experience in specific sectors and geographic regions.
If you want more information about Google, visit this link.
Finally, we can already say What SEO is with confidence, since we have the notion of what it means, and if we want to know how SEO works, we must focus on knowing how web positioning works, which you can check in the links that I have incorporated in the article.
source: seo-posicionamiento-web